Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Myoko (49% of total searches to Niigata Prefecture). The next most popular destinations are Yuzawa (31%) and Niigata (15%). Searches for hotels in Tokamachi (5%) are also popular.
KAYAK users have found double rooms in Niigata Prefecture for as cheap as $40 (Niigata) in the last 3 days. The average price is $185.