Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Nikkō (80% of total searches to Tochigi Prefecture). The next most popular destinations are Utsunomiya (13%) and Nakagawa (4%). Searches for hotels in Kanuma (4%) are also popular.
KAYAK users have found double rooms in Tochigi Prefecture for as cheap as $88 (Utsunomiya) in the last 3 days. The average price is $208.