Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Nikkō (79% of total searches to Tochigi Prefecture). The next most popular destinations are Utsunomiya (13%) and Nakagawa (4%). Searches for hotels in Kanuma (4%) are also popular.
KAYAK users have found double rooms in Tochigi Prefecture for as cheap as $27 (Nikkō) in the last 3 days. The average price is $363.