Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Salisbury (51% of total searches to Wiltshire). The next most popular destinations are Swindon (37%) and Chippenham (8%). Searches for hotels in Trowbridge (5%) are also popular.
KAYAK users have found double rooms in Wiltshire for as cheap as $140 (Bradford-on-Avon) in the last 3 days. The average price is $363.