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Seoul travel guide

Seoul tourism | Seoul guide

You're Going to Love Seoul

South Korea's capital is a pulsating, dynamic modern city with all of the gastronomic and entertainment attractions visitors could need, along with plenty of fascinating historical sights, beauty spots, and places to shop.

If you want to shop for creative, locally designed fashion there's nowhere better than Dongdaemun market. If you want to gorge yourself on bibimbap and kimchi, Michelin-starred chefs at restaurants like Jungsik Dang will oblige. If you need entertainment, there's live music every night in Hongdae, and if tranquility is your goal, the hills of Bugaksan are there to explore.

Whatever you want from your vacation, Seoul will deliver. From college students to senior couples, everyone can find something to enjoy in this fantastic city.

Top 5 Reasons to Visit Seoul

When to Visit Seoul

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Seoul is at its best in early summer and early fall, when the weather is warm but doesn't have the intense humidity of high summer, which won't be too everyone's taste. Try April or September for the best sightseeing conditions. If you're up for an outdoor adventure, winter can be a great time to visit too, with ski resorts in the nearby hills.

Average temperatures
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When the weather is nice in Seoul

How to Get to Seoul

Airports near Seoul

Airlines serving Seoul

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Where to Stay in Seoul

Seoul is huge, and there's no single hotel district. However, areas like Jongno and Hongdae are popular among backpackers, with plenty of affordable accommodation. For higher-end hotels, check out the Grand Hyatt Seoul and the JW Marriott, which has its own golf driving range and Olympic-sized pool. The Ritz-Carlton is another luxury option, with a handy location at the heart of Gangnam.

Popular Neighborhoods in Seoul

Most popular hotel in Seoul by neighbourhood


Where to stay in popular areas of Seoul

Most booked hotels in Seoul

How to Get Around Seoul

The Cost of Living in Seoul

Shopping Streets

Seoul is a fantastic shopping destination. If you want to head home with suitcases stuffed full of designer garments, Myeong-dong is home to brands like Uniqlo and Zara, while Dongdaemun hosts department stores like Doota and many smaller Korean brands. But it's just as much fun to wander around Gangnam, stumbling across places like the men's tailor Beaker or the designer outlet ILMO.

Groceries and Other

Buying food and drink in Seoul is easy and there are supermarkets in every major neighborhood. Some of the most popular food stores include E-Mart, Lotte, and HomePlus, and there are a number of traditional markets as well, like Gwangjang and Garak. If you shop at supermarkets, expect to pay around ₩9,500 for a gallon of milk and ₩3,100 for a pound of apples.

Cheap meal
Cheap meal
A pair of jeans
A pair of jeans
Single public transport ticket
Single public transport ticket

Where to Eat in Seoul

Food is one of the major highlights of a vacation in Seoul and the selection is almost infinite. If you want an authentic, beautifully prepared bibimbap, look no further than Gogung in the Myeong-dong district. For succulent Korean BBQ meals, the cosy Wang Bi Jib restaurant is unbeatable but Gangnam's Sutbul Mapo Galbi isn't far off. But you'll also find no end of street stalls selling grilled pork belly, chicken skewers and much more, so try to explore. Expect street food to cost around ₩4,000, a good bibimbap to come to around ₩7,000 and sit-down meals to cost more than ₩10,000 - not expensive for the quality available.